Pro Corner - Posing 101: How to Make Your Headshots Look Their Best

Headshots are more than just close-up photographs; they are a vital component of personal branding. Whether it's for a corporate profile, social media, or an acting portfolio, a great headshot makes a lasting impression for your client. Here are some tips to help you make your headshots look their best through effective posing techniques.

The next blog article will be geared toward the client and how they can use different physical poses, so stay tuned.

1. Understand Your Subject

Before the shoot, take the time to get to know your client. Understanding their profession, personality, and the purpose of the headshot will help you guide them into poses that reflect their true self. A confident executive might benefit from a bold, straightforward pose, while a creative professional might prefer something more relaxed and artistic.

2. Choose the Right Angle

The angle at which you photograph your subject can significantly impact the final image. Generally, shooting slightly above eye level can make the subject look more approachable. However, this can vary depending on the individual's features and the desired look. Experiment with different angles to find the most flattering one. I almost always shoot from a higher angle to make a stronger jawline and a more flattering neck, but that may not always be the best. Choose what’s right for the client’s look.

3. Focus on the Eyes

The eyes are the focal point of any headshot. Encourage your subject to look directly into the lens to create a connection with the viewer. For a softer look, having them look slightly off-camera can add a candid and relaxed feel. Make sure the eyes are well-lit and sharp in the final image. A smile can come from the eyes as well, so keep this in mind.

4. Mind the Posture

Good posture exudes confidence and professionalism. Remind your subject to stand or sit up straight, with their shoulders back and chin slightly down. This position elongates the neck and enhances the jawline, creating a polished and poised appearance.

5. Natural Expressions

Capturing genuine expressions is key to a compelling headshot. This is where your artistic creativity can play a part. A smile may not come from a joke, and never say “smile”. Encourage your client to think of something that makes them happy or proud. Genuine smiles and natural expressions always look better than forced ones. Take your time to create a relaxed and comfortable environment. Compliment what they’re doing right to encourage great looks.

6. Use Subtle Movements

Small movements can make a big difference in a headshot. Ask your subject to tilt their head slightly, shift their weight, or turn their shoulders. These subtle adjustments can add dimension and interest to the photograph. Encourage them to move slowly and naturally to avoid stiff and unnatural poses.

7. Hands and Arms Placement

The placement of hands and arms can affect the overall composition. For sitting poses, resting hands on the lap or gently clasped together can look natural. For standing poses, placing one hand on the hip or letting the arms hang loosely by the sides can add balance. Avoid crossing the arms directly in front, as it can seem defensive or closed off. However, some looks may warrant this.

8. Wardrobe and Accessories

What your subject wears plays a crucial role in the final look of the headshot. Encourage them to wear solid colors that complement their skin tone and avoid overly busy patterns. Accessories should be kept minimal to ensure that they do not distract from the face. The right outfit can boost confidence and enhance the subject's appearance. Do they always wear glasses? Make sure there’s no glare. Do they have a second pair of glasses they want to wear?

9. Relaxation Techniques

Help your subject relax with some simple breathing exercises or light conversation. A relaxed subject is more likely to give genuine expressions and look comfortable in their pose. Remind them to breathe and take breaks if needed.

10. Review and Adjust

After taking a few shots, review them with your subject. This feedback session allows you both to see what’s working and what needs adjustment. Make any necessary changes to the pose, lighting, or background to ensure the final images meet your subject's expectations.

By incorporating these posing techniques, you can ensure that your headshots capture the essence of your subjects and present them in the best possible light. Remember, the key to a great headshot is making your subject feel comfortable and confident in front of the camera.

Feel free to share your own posing tips or ask any questions you have about headshot photography! 📸